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Intense Indonesia

Ran a research workshop in Yogyakarta, Indonesia last week with colleagues from the University Atma Yogyakarta as part of a British Council project led by Prof Anne Gregory. The team are researching community engagement on renewable energy in rural communities. Fascinating work that has real importance for  developing countries and energy policy. It has also raised issues of cultural bias in research instruments, as villagers have been reluctant to sign ethics forms or speak up in focus groups because individual opinion is not part of collective decision making.

Luckily the UAJY team is creative and resourceful and have developed ethical, culturally sensitive approaches that will yield rich results.

My job was to focus on structuring the final report.  Again, realise that a formal report is a culturally specific product   – feels rather imperialist to force material into the traditional Exec Summary/Intro/Method/ Findings/Recommendations/Conclusions boxes. Then find myself describing this as a means of telling the story of the research and it makes sense. Reports are just another form of conversation after all.

We worked hard but had a really splendid few days of exchange and discovery – finding the common sense under the forms and formats, learning about each other’s ways of working. And Javanese food in particular – so many feasts of unfamiliar delight. My favourite was Javanese breakfast (a banquet of meat, rice and coconut) accompanied by gamelan concert (see pix). There were brief temple outings, but the heat floored me by mid morning so we retreated to a/c shopping.

The rest will have to wait till next time.

 

What does PR look like in different countries? Do we agree on its contribution to organisations and society? How does a capability approach address issues of cultural, media, specialist educational access and other differences that competency frameworks fail to acknowledge? How will this work be of practical value to practitioners, professional bodies and educators?

This pre-conference, hosted by Professor Anne Gregory and the University of Huddersfield Research team, will share mid-term findings from a global research project supported by the Global Alliance for Public Relations and Communication Management and partner universities in six continents.

The first stage of this two-year project is the identification of core capabilities using the Delphi method with practitioners, academics and employers. Results of this research will be presented by:

  • Professor Jesper Falkheimer, Lund University, Sweden
  • Professor Gregor Halff, Singapore Management University,  Chair of the Global Alliance
  • Professor Ronel Rensburg, University of Pretoria, South Africa
  • Professor Gabriel Sadi, Interamerican Open University, Argentina
  • Dr Johanna Fawkes, University of Huddersfield, UK

The panel will be chaired by Professor Anne Gregory, Huddersfield.

This will be followed by a wider discussion of the challenges facing scholars and practitioners trying to build a global approach to public relations and communication management. Industry speakers have been invited to lead this debate.

Academics and practitioners are invited to register to attend this event

  • If you would like to present a paper, please submit extended abstracts (500 words) on these themes by March 27. A special edition of the Journal of Communication Management will be dedicated to selected papers presented at this pre-conference.

Contact: Dr. Johanna Fawkes, j.fawkes@hud.ac.uk

More details of the project here: Global Capability Framework, PR & Comms

 

 

ICA Pre-conference CFP

The call for papers for the ICA Pre-conference on Global Capabilities for Public Relations and Communications Management is available here: pc-building

The half day session will hear presentations from Huddersfield and our research partners and invites extended abstracts from others in this field, as well as welcoming interested attendees. Hope to see you in San Diego in May.

sdiego

Worth checking out this opportunity for PR and communication researchers – please circulate:

Leeds Beckett University has a sponsored PhD vacancy available. This is funding for a corporate responsibility and communications based PhD bursary. http://www.leedsbeckett.ac.uk/research/research-degrees/research-studentships-and-fees-only-bursaries/ Each studentship will have a bursary of £14,296 per annum (pro-rata into 12 monthly payments) plus UK/EU Fees paid for a period of three years. The University has recently won a major contract worth £18 million over five years, to deliver a new and highly innovative Integrated Healthy Lifestyles Service in the UK. This PhD is part of this programme. Applications close on the 5th June 2016, for an October 2016 start. Specifically this call is for PhD proposals exploring the role of State and Commerce in the healthy eating debate(s): Businesses recognize their role and responsibility in the healthy eating debate. They, like state actors, spend much time, effort and resource attempting to respond to the issue and to get their message across. Frequently this fails, is confused or is perceived as distrustful and self-interested marketing of the corporate brand by consumers, government, the media and NGO groups. This research will explore the role of the state at both a national and local level on the debate as well as the important but often misdirected and misunderstood attempts by business to respond appropriately to government as well as consumer and pressure group demands and expectations for a ‘responsible’ approach. The research may explore the efforts of business to respond to this agenda to build a framework of understanding from a local level and potentially in partnership with actors on the ground. Processes of communication will be analysed and evaluated to support and build deeper and more meaningful engagement with stakeholders at all levels. For further details please contact Professor Ralph Tench tel:+44(0)113 81 27539, email: r.tench@leedsbeckett.ac.uk

On the move

Delighted to announce that I have accepted the post of Principal Research Fellow at the University of Huddersfield, Yorkshire, where I will be leading the project to develop a new capabilities framework for use by public relations practitioners, professional bodies and academics around the world. This part of my post is supported by the Global Alliance for Public Relations and Communication Management (GA) and I’m thrilled to be working again with the redoubtable Anne Gregory , Professor of Corporate Communications at Huddersfield.

I will also be pursuing my own research projects, papers and books proposals.

I leave Charles Sturt University on February 25, to allow time for packing and starting the complex process of moving residences and possessions around the planet, before taking up the new position on March 21.

It’s been a wonderful four and a half years in Australia, working with a creative and engaging group of communication educators, who have become good friends. I’ve also learned how to manage doctoral supervision in an online programme and seen two students collect their doctorates – with more to follow. Thanks to a CSU Research Fellowship I was able to complete my book on PR professionalism and ethics, an achievement which I will be building on in the new role.

It really is rather marvellous to be offered a job that brings together so many strands of previous work – including research into PR education for the CIPR – and creates a space in which it may be possible (particularly with Anne in the picture) to make a real difference.

So, homeward bound.

New publications

I have two (!) papers in the latest edition of Public Relations Review (one has been online since 2014 but now gets full publication) and two online chapters to share.

Fawkes, J. (2015a) A Jungian Conscience: self-awareness for PR practice, Public Relations Review,  Vol 41, pp 726–733. Doi:10.1016/j.pubrev.2015.06.005

PRR Jungian conscience

PRR1

 

Fawkes, J. (2015b) Performance and Persona: Goffman and Jung’s approaches to professional identity applied to public relations. Public Relations Review,  Vol  41, pp 675–680. Doi: 0.1016/j.pubrev.2014.02.011

Persona performance, PR ID

PRR2

My chapter on PR ethics for practitioners, in the pioneering #FuturePRoof book is available here (the rest of the book is also well worth reading):

PR ethics for professionals

futureproof

Finally, delighted that my chapter has been included in the free selection from the excellent Routledge New Directions in Public Relations Research series

 

Routledge1Routledge2

Delighted one of the chapters from my book is included in the 85-page booklet showcasing work from Routledge’s New Directions in Public Relations Research series, edited by the redoubtable Kevin Moloney.

Full text here: PR booklet

http://b2l.bz/2TwlLl