What does PR look like in different countries? Do we agree on its contribution to organisations and society? How does a capability approach address issues of cultural, media, specialist educational access and other differences that competency frameworks fail to acknowledge? How will this work be of practical value to practitioners, professional bodies and educators?
This pre-conference, hosted by Professor Anne Gregory and the University of Huddersfield Research team, will share mid-term findings from a global research project supported by the Global Alliance for Public Relations and Communication Management and partner universities in six continents.
The first stage of this two-year project is the identification of core capabilities using the Delphi method with practitioners, academics and employers. Results of this research will be presented by:
- Professor Jesper Falkheimer, Lund University, Sweden
- Professor Gregor Halff, Singapore Management University, Chair of the Global Alliance
- Professor Ronel Rensburg, University of Pretoria, South Africa
- Professor Gabriel Sadi, Interamerican Open University, Argentina
- Dr Johanna Fawkes, University of Huddersfield, UK
The panel will be chaired by Professor Anne Gregory, Huddersfield.
This will be followed by a wider discussion of the challenges facing scholars and practitioners trying to build a global approach to public relations and communication management. Industry speakers have been invited to lead this debate.
Academics and practitioners are invited to register to attend this event
- If you would like to present a paper, please submit extended abstracts (500 words) on these themes by March 27. A special edition of the Journal of Communication Management will be dedicated to selected papers presented at this pre-conference.
Contact: Dr. Johanna Fawkes, firstname.lastname@example.org
More details of the project here: Global Capability Framework, PR & Comms
Posted in Uncategorized | Leave a Comment »
The call for papers for the ICA Pre-conference on Global Capabilities for Public Relations and Communications Management is available here: pc-building
The half day session will hear presentations from Huddersfield and our research partners and invites extended abstracts from others in this field, as well as welcoming interested attendees. Hope to see you in San Diego in May.
Posted in Capabilities, Conferences, Huddersfield, Research, Uncategorized | Leave a Comment »
Worth checking out this opportunity for PR and communication researchers – please circulate:
Posted in Research, Uncategorized | Tagged Public relations, Research | Leave a Comment »
Delighted to announce that I have accepted the post of Principal Research Fellow at the University of Huddersfield, Yorkshire, where I will be leading the project to develop a new capabilities framework for use by public relations practitioners, professional bodies and academics around the world. This part of my post is supported by the Global Alliance for Public Relations and Communication Management (GA) and I’m thrilled to be working again with the redoubtable Anne Gregory , Professor of Corporate Communications at Huddersfield.
I will also be pursuing my own research projects, papers and books proposals.
I leave Charles Sturt University on February 25, to allow time for packing and starting the complex process of moving residences and possessions around the planet, before taking up the new position on March 21.
It’s been a wonderful four and a half years in Australia, working with a creative and engaging group of communication educators, who have become good friends. I’ve also learned how to manage doctoral supervision in an online programme and seen two students collect their doctorates – with more to follow. Thanks to a CSU Research Fellowship I was able to complete my book on PR professionalism and ethics, an achievement which I will be building on in the new role.
It really is rather marvellous to be offered a job that brings together so many strands of previous work – including research into PR education for the CIPR – and creates a space in which it may be possible (particularly with Anne in the picture) to make a real difference.
So, homeward bound.
Posted in Charles Sturt University, Global Alliance, Huddersfield, Research, Uncategorized | Tagged Australia, Public relations, Research | Leave a Comment »
I have two (!) papers in the latest edition of Public Relations Review (one has been online since 2014 but now gets full publication) and two online chapters to share.
Fawkes, J. (2015a) A Jungian Conscience: self-awareness for PR practice, Public Relations Review, Vol 41, pp 726–733. Doi:10.1016/j.pubrev.2015.06.005
PRR Jungian conscience
Fawkes, J. (2015b) Performance and Persona: Goffman and Jung’s approaches to professional identity applied to public relations. Public Relations Review, Vol 41, pp 675–680. Doi: 0.1016/j.pubrev.2014.02.011
Persona performance, PR ID
My chapter on PR ethics for practitioners, in the pioneering #FuturePRoof book is available here (the rest of the book is also well worth reading):
PR ethics for professionals
Finally, delighted that my chapter has been included in the free selection from the excellent Routledge New Directions in Public Relations Research series
Posted in Book, Ethics, PR and society, Research, Uncategorized, Writing | Tagged communication ethics, Goffman, Jung, Jungian ethics, Public relations, publications, Research | Leave a Comment »
Delighted one of the chapters from my book is included in the 85-page booklet showcasing work from Routledge’s New Directions in Public Relations Research series, edited by the redoubtable Kevin Moloney.
Full text here: PR booklet
Posted in Book, Ethics, PR and society, Research, Uncategorized | Tagged communication ethics, Public relations, publications, Research | Leave a Comment »
Reflecting on two days’ discussion of PR/Strat Comms as a research field, I observe a profound tension between
a) scholars who wish to constrain the research objects to something manageable, measurable and scientific which will help define the field for reserchers and enhance understanding of practice – theories which are observable in the material world. The strength of this desire is the search for core concepts/models through rigorous scientific method; the weakness is that it tries to put vagaries of human communication into boxes too small to contain them; and
b) scholars who embrace multi perspective/interdisciplinary approaches and consider pursuit of Truth as futile or phantastical – they have a more playful sense of research which undermines the foundational claims commonly made in PR/SC research. Their strength is the richness of ideas and imagination they bring to traditionally rather applied research; the weakness is that as perspectives multiply, the field itself could easily scatter beyond recognition or identification.
I belong to group b – with its roots in critical thinking and engagement with postmodern theory – but am aware that this has dangers.
My book proposal illustrates this: I presented ideas for a volume that combines social theory, PR theory, cultural studies, psychologies of persuasion, Jungian concepts and current PR practice. There is a central argument that weaves these strands together which, phew, was comprehensible to those present who gave the ideas a very warm welcome. So the weakness could be that the macro-level discussion of PR’s impact on society becomes too abstract; the strength lies in my experience of practice and ability to ground wilder theories in the everyday.
I greatly appreciated the opportunity to test these ideas and their relevance to the question of where PR research is going – it may have taken a lot of airmiles and a massive drop in Centigrade to get there, but I reckon one hour’s discussion has saved me 6 months’ solitary head banging. So, thanks to Howard Nothhaft and Sara von Platen from Lund University and Jens Seifert from U of Vienna for organising this event.
Posted in Book, Conferences, PR and society, Research, Uncategorized | Tagged book, Conferences, Jungian ethics, Leipzig | Leave a Comment »