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Since I ‘retired’ last year I seem to have been rather busy.  The good news is that, free from REF constraints, I can write what interests me not my employer! Here are links and references to recent publications (in reverse date order). Note: access to the P R Review article is free till August 13 through this link: https://authors.elsevier.com/c/1ZHOB1Ik9WUCdg

Journal article:

PRR

https://doi.org/10.1016/j.pubrev.2019.05.002

Abstract:

A Global Capability Framework: Reframing public relations for a changing world.This paper describes a two-year research project the purpose of which was to produce the first globally applicable Capability Framework for the practitioner, employer and academic communities in public relations and communicationmanagement. Working with partners across seven continents and supported by the Global Alliance for Public Relations and Communication Management, a new approach to building capability was developed via to a four-stage research process, which resulted in nine country and one Global Capability Frameworks. The Global Capability Framework consists of 11 statements which taken as a whole, describe the scope and role of the profession.This paper explores the genesis of the project, a literature review, which also introduces the Capability Approach from the human development field, the research process which involved four different data collection methods, and the content of the resulting Global Capability Framework. The paper concludes with initial responses from the three communities for which the Framework is designed: practitioners, academics and employers. The paper combines theoretical innovation with a valuable practical contribution.

 

Book Chapter

Johanna Fawkes (2018). 15. Harm in Public Relations. In Patrick Lee Plaisance (Editor), Communication and Media Ethics (pp. 273–294). Berlin, Boston: De Gruyter. https://doi.org/10.1515/9783110466034-015

Book DOI: https://doi.org/10.1515/9783110466034

Online ISBN: 9783110466034

 

Journal article

Fawkes, J. (2018 ). The evolution of public relations research – an overview.

Communication & Society, 31(4),159-171

doi: 10.15581/003.31.4.159

(PDF) The evolution of public relations research -an overview. Available from: https://www.researchgate.net/publication/329908323_The_evolution_of_public_relations_research_-an_overview [accessed Jul 11 2019].

Abstract:

The field of public relations is often misunderstood, due to its hybridity, complexity and competing perspectives within the field of scholarship. This essay, which is based on extensive engagement with literature conducted over decades of teaching and researching the subject, outlines the main schools of thought within the field. These are summarised as a) Excellence; b) Advocacy; c) Dialogue; and  d) Critical and Cultural approaches. Each perspective reflects variations in understanding of the role of public relations in theory and practice, ranging from an idealised conceptualisation of the practitioner to a demonised view of the practice. It refers throughout to different attitudes to ethics found within these schools, as approaches to ethics provide insight into understandings of the role of public relations within society. The piece concludes with reflections on the growing engagement with promotional culture and emerging research directions.

 

Also: forthcoming chapters (in print)

Public Relations and Professional Identity, in Valenti, C. Handbook of Public Relations, De Gruyter

Public relations and the performance of everything, in R. E. Brown, The Global Foundations of Public Relations: Humanism, China and the West. Routledge

The contribution of public relations to promotional culture – taking the long view, in  Somerville, I., Ihlen, O. and Edwards, L. (eds) Public Relations, Society and the Generative Power of History,  Routledge

Public Relations’ Professionalism and Ethics, Chapter 13, in Tench, R. and Waddington, S. (Eds) Exploring Public Relations (5th Ed), Pearson Education

 

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I’m starting a new blog to track the creation of my next book on appearance, deception, fast and slow communication. It’s provisionally titled Public Relations and Depth Communication: Behind the Mask (for the Routledge New Directions in Public Relations and Communications Research series). Will have thoughts, reviews, links. Followers, suggestions & contributions cordially invited here: Mask bookmask

  • with thanks to Padraig Macnamara for beautiful logo

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I have two (!) papers in the latest edition of Public Relations Review (one has been online since 2014 but now gets full publication) and two online chapters to share.

Fawkes, J. (2015a) A Jungian Conscience: self-awareness for PR practice, Public Relations Review,  Vol 41, pp 726–733. Doi:10.1016/j.pubrev.2015.06.005

PRR Jungian conscience

PRR1

 

Fawkes, J. (2015b) Performance and Persona: Goffman and Jung’s approaches to professional identity applied to public relations. Public Relations Review,  Vol  41, pp 675–680. Doi: 0.1016/j.pubrev.2014.02.011

Persona performance, PR ID

PRR2

My chapter on PR ethics for practitioners, in the pioneering #FuturePRoof book is available here (the rest of the book is also well worth reading):

PR ethics for professionals

futureproof

Finally, delighted that my chapter has been included in the free selection from the excellent Routledge New Directions in Public Relations Research series

 

Routledge1Routledge2

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Delighted one of the chapters from my book is included in the 85-page booklet showcasing work from Routledge’s New Directions in Public Relations Research series, edited by the redoubtable Kevin Moloney.

Full text here: PR booklet

http://b2l.bz/2TwlLl

 

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The book is now published Public relations ethics and professionalism: the shadow of excellence

and my copies have arrived in Australia. It looks sort of ordinary – perhaps I envisaged some illuminated gold-leaf manuscript, commensurate to the effort involved.

But it already has a kind of life – hence the invite to University of New South Wales seminar series,

10_2014_sam_seminar_Fawkes

and, rather excitingly, a heads-up that the book will get a mention in Professor Ron Arnett’s (Duquesne University) keynote address to the forthcoming Euprera conference in Brussels this September.

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I’m very touched by the generous and thoughtful responses to my book from the range of international professors of communication who have endorsed my forthcoming book (due out in July). Makes me feel like I’ve written the book I wanted to write.

Book reviews for Public relations ethics and professionalism: the shadow of excellence

 

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Recent publications include:

Journal articles

Fawkes, J. (2014). Performance and Persona: Goffman and Jung’s approaches to professional identity applied to public relations. PUBREL Public Relations Review. http://www.sciencedirect.com.ezproxy.csu.edu.au/science/article/pii/S0363811114000393

Abstract: Public relations work involves shaping, reflecting and communicating identity for organisations and individuals, and is in turn shaped by the professional identity both of the field and individual public relations practitioners. This paper explores these issues from the dual perspectives of sociologist Erving Goffman’s (1922–1982) reflections on the performance of work and Carl Jung’s (1875–1961) concept of Persona, the socially acceptable face of the individual or group. The former explores these issues through observation of external behaviours, the latter by engaging with the psyche. Goffman and Jung, despite their conflicting worldviews, offer a complementary understanding of the operation, internal and external, of professional identity.

The paper, which is conceptual and interpretive, with the objective of building theory, summarises contemporary approaches to professional identity in public relations and other fields, before introducing Goffman, who is often mentioned in this context, and Jung, who is not. Together these two scholars offer insights into the interior and exterior aspects of identity, which is here applied to public relations, raising questions both about the production of identity as a commodity for others and the production of self-image of public relations practitioners. The introduction of Jungian thinking brings the inward or experiential dimension of professional identity to this debate.

Fawkes, J. (2012). Saints and sinners: Competing identities in public relations ethics. Public Relations Review, 38(5), 865-872. doi:  10.1016/j.pubrev.2012.07.004

AbstractPublic relations ethics is confused and often superficial in its approach, relying heavily on traditional theory, with only occasional reference to more recent developments in professional ethics, particularly feminist and global ethical perspectives. This paper argues that the central ethical tension facing public relations as a field lies in its divided ethical identity, in particular between the idealized codes of conduct influenced by the US-based excellence project, which conjure images of wise counsel balancing duties to client and society, and practitioner-led expectations that they are advocates and should privilege clients over society. The paper touches on the wider context of professional ethics in the early 21st century from western and non-western perspectives, in order to frame current debates in public relations’ ethics. Taking a Jungian approach, it suggests that the saint/sinner models represent opposing aspects of an ethical identity or archetype which can only be resolved through self-acceptance and a willingness to embrace contradiction.

Book chapters

Fawkes, J. (2013) Public relations ethics and professionalism, in Tench, R., and Yeomans, L., Exploring Public Relations, Harlow, UK: Pearson Education, Chapter 12, pp 216-231

Fawkes, J. (2013) Public relations, propaganda and the psychology of persuasion, (ibid) chapter 11, pp 195-215

URL:  http://www.pearson.com.au/products/S-Z-Tench/Exploring-Public-Relations/9780273757771?R=9780273757771

 

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