Fawkes, J. (2015) Public relations ethics and professionalism: the shadow of Excellence, New Directions in Public Relations Research series (ed. K. Moloney), London, New York: Routledge http://www.taylorandfrancis.com/books/details/9780415630382/
Refereed Journal articles
Fawkes, J. (2016). Professional Ethics and the Polis: A Transcendent Function for our Times? Atlantic Journal of Communication, 24(1), 40-49.
Fawkes, J. (2015a) A Jungian Conscience: self-awareness for PR practice, Public Relations Review, Vol 41, pp 726–733. Doi:10.1016/j.pubrev.2015.06.005
Fawkes, J. (2015b) Performance and Persona: Goffman and Jung’s approaches to professional identity applied to public relations. Public Relations Review, Vol 41, pp 675–680. Doi: 0.1016/j.pubrev.2014.02.011
Tench, R. And Fawkes, J. (2014) Challenging approaches to obesity communication – The International Journal of Communication and Health, Vol 3.http://communicationandhealth.ro/upload/number3/RALPH-TENCH-JOHANNA-FAWKES.pdf
Fawkes, J. (2012a) Interpreting ethics: public relations and strong hermeneutics, Public Relations Inquiry 1 (2) 1-24
Fawkes, J. (2012b) Saints or sinners? Competing identities in public relations ethics, Public Relations Review, 38, pp 865-872, http://dx.doi.org/10.1016/j.pubrev.2012.07.004
Fawkes, J. (2010a) The shadow of excellence: a Jungian approach to public relations ethics. Review of Communication, 10, 211-227.
Fawkes, J. (2010b) Cultural complexes in professional ethics, Journal of Jungian Scholarly Studies Vol 6. Issue 8, available from http://www.thejungiansociety.org/Jung%20Society/e-journal/Volume-6/Fawkes-2010.pdf
Fawkes, J. (2009) Integrating the Shadow: a Jungian approach to professional ethics in public relations, Ethical Space, Vol 6 No 2 pp 30-39
Fawkes, J and Moloney, K., (2008) ‘Does Europe need an Institute of Propaganda Analysis?’ Public Relations Review, US, 34 pp 204-217
Fawkes, J. (2007) ‘Public relations models and persuasion ethics: a new approach’ in Journal of Communication Management, Vol 11 4 Vol 11, 4, pp313-331
Fawkes, J. (2006) ‘Can ethics save public relations from the charge of propaganda?’, Ethical Space, Journal of the Institute of Communication Ethics, Vol 3 No 1, Troubadour Publishing, Leicester UK pp 32-42
Fielden, S.L., Tench, R., Fawkes, J., (2003) ‘Freelance communications workers in the UK: the impact of gender on well-being’, Corporate Communications: an international Journal, Vol.8, No. 3, pp187-196, MCB UP Ltd.
Tench R.; Fawkes J.; Palihawadana D.(2002) ‘Freelancing: Issues and trends for public relations practice’, Journal of Communication Management, vol. 6, 4, pp. 311-322(12) Henry Stewart Publications
Fawkes J.; Gregory A., (2000) ’Applying communication theories to the Internet’, Journal of Communication Management, vol. 5, iss. 2, pp. 109-124(16) Henry Stewart Publications
Invited contributions
Fawkes, J. (in press) Communicatie NU, Magazine for Public Relations students and practitioners, Ed. Betteke van Ruler, Netherlands
Fawkes, J. and Moloney, K. (2012), ‘Power – it’s personal and public’, Introduction to special edition on ‘Public Relations and Power, PRISM online journal, 9 (2) available http://www.prismjournal.org/powerintro.html
Book chapters
Fawkes, J. (2013) Public relations ethics and professionalism, in Tench, R., and Yeomans, L., Exploring Public Relations, Harlow, UK: Pearson Education, Chapter 12, pp 216-231
Fawkes, J. (2013) Public relations, propaganda and the psychology of persuasion, (op.cit.) chapter 11, pp 195-215
Fawkes, J. (2007), ‘Employee Engagement: Literature Review’, in Smythe, J., Engaging Employees, London, Gower
Fawkes, J.(2006), ‘Public Relations, Propaganda and the Psychology of Persuasion’ in Tench, R., & Yeomans, L., Exploring Public Relations: contexts, concepts and applications, Pearson Education. Revised for 2nd edition, 2009
Pritchard, M., Fawkes, J., and Tench, R., (2006c) ‘The role of the public relations practitioner ‘ in Tench, R., & Yeomans, L., (op cit)
Beresford, S., and Fawkes, J., (2006d) ‘Arts, leisure and entertainment public relations ‘ in Tench, R., & Yeomans, L., (op cit)
Fawkes, J., ‘What is Public Relations?’, in Theaker, A. (Ed.), The Public Relations Handbook, Routledge, London. 1st Ed, 1997; revised for 2nd Ed, 2004; rewritten 3rd Ed 2008, 4th ed 2012
Fawkes, J., ‘Public Relations and Communication’, in Theaker, A., (Ed.,) The Public Relations Handbook, Routledge, London. 1st Ed, 1997; revised for 2nd Ed, 2004; rewritten 3rd Ed 2008, 4th Ed 2012
Conference Papers
Fawkes, J. To serve society: the polis and public relations’ professional ethics, Euprera conference, Brussels, Sept 11-13, 2014. Best paper prize.
Fawkes, J. A Jungian Conscience: self-awareness for PR practice, World PR Forum, Madrid, Sept 21, 2014
Fawkes, J. & Tench, R. Overcoming resistance to uncomfortable health messages International Communication Association (ICA), London, June, 2013
Fawkes, J. Challenging notions of ethical responsibility at individual, professional and planetary levels, ICA, as above
Fawkes, J. Professional identity – comparing Jung’s and Goffman’s approaches, 3rd International Public Relations Conference, Barcelona, 2013
Fawkes, J. The Performance Society – Jung and Goffman’s concepts of self and society, International Jungian Scholarly Studies Society, Chicago, 2013
Fawkes, J. Hermeneutics – public relations as interpretation, National Communications Association, San Francisco, November (Runner-up Best Student Paper) 2010
Fawkes, J. The Art of Hermeneutics and Public Relations, CIPR and Stirling University conference, Stirling, September 2009
Fawkes, J. Can there be a psychology of the professions?, CIPR and Stirling University conference, Stirling, September 2009
Fawkes, J. Embracing the Shadow: a Jungian approach to professional ethics, International Association of Jungian Studies, Cardiff, July 2009
Fawkes, J. The Shadow of Excellence: A Jungian Approach to Public Relations, International Communication Association (ICA) conference, Chicago, May (Top student paper session) 2009
Fawkes, J. ‘Public relations models and persuasion ethics: a new approach’ ICA, San Francisco, May 2007
Fawkes, J., Public relations, propaganda and the ethics of persuasion, Institute of Communication Ethics annual conference, Manchester Business School, October, 2006
Tench, R and Fawkes, J. ‘Practitioner resistance to theory – an evaluation of employers’ attitudes towards public relations education’, ICA, New York, 2005
Tench, R. and Fawkes, J. ‘Mind the gap – exploring different attitudes to PR education between academics and employers’ CIPR Conference, Lincoln, 2005
Fawkes, J., Tench, R., ‘Does employer resistance to theory threaten the future of public relations? A consideration of research findings, comparing UK practitioner, academic and alumni attitudes to public relations education’, July 2004, 11th International Public Relations Research Symposium, Bled, Slovenia
Fawkes, J., Tench, R. (presenters), Palihawadana, D., ‘Freelancing in the Public Relations Industry’, Academy of Marketing, Cardiff, 2001
Fawkes, J., ‘Max Clifford: the Honest Liar?’, Public Relations Educators Forum, March 1996, Plymouth
Winner, Northern Stories, 1994, 1996
Other academic roles:
Guest Editor, Ethical Space, Vol 6 No 2, 2009
Paper reviewer, International Communications Association 2008, 2009
Book Reviews Editor, Journal of Communication Management, 2007-10
Editorial Board, Public Relations Inquiry (Sage) 2011 –
International Advisory Panel, Persona Studies Journal, 2015 –
Johanna Fawkes Research 
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