Excellent piece (link below), expressing more clearly than I could, that sense that this is playing out an inner drama, that it comes from the collective – the bemusement of individuals asked about their actions on Radio 4 Today this am illustrates the ‘caught in the current’ imperative. Must remember this when I come to write a bigger thing about marketing and culture. Not to underestimate the idiocy of destroying your own community (another trope shared by bankers/oil industry etc) – but to demonstrate how cultural complexes can get acted out in the real world – the phrase ‘violent shopping’ seems particularly apt.