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Posts Tagged ‘Public relations’

jonathan_wise_reclaiming_agency_rachel_manns_nov_2019_27-min.jpg

(from https://www.reclaimingagency.com/meet-us)

Jonathan Wise is an adman calling his industry to account for its contribution to climate collapse.

In his late 30s, at the height of a career as a senior planning strategist, Jonathan’s MA course in Sustainability made him think again about the assumptions of endless growth and resource depletion that underpin advertising success.

“I felt I’d been stupid – not the smartest guy in the room, after all. I’d been duped and my identity was challenged,” Jonathan said when I interviewed him last week for my forthcoming book. The experience triggered deep self-questioning about what it means to be a good person, and a good man in particular.

Retreats in nature and time with a Maori community led him to leave his job and create the Comms Lab and Reclaiming Agency, which offers space for advertising people at all levels to reflect on practice and consider whether there are better ways of doing business.

At a recent Radical Resilience webinar organised by St Ethelburga’s Centre for Reconciliation and Peace, Wise gave the example of car ads which now feature groups of people sharing cars, a move away from the man and his machine trope. Still selling cars, though.

More radical is the manifesto at the heart of the Change the Brief demands which emerged from a day Wise and others organised last July where ad execs gathered to reflect on the industry’s role in the climate emergency and consider what steps they might take to challenge ‘business as usual’. It is an impressive set of principles (including don’t do work that increases carbon footprint), and the details of the process which gave rise to them are worth reading in full (here: ad industry acts

My question is: what is PR doing that begins to match this?

The CIPR has set up a committee that has been stalled by the virus; the PRCA has linked up with the Advertising Association to develop joint campaigns (thanks Rachel Picken for info) (PRCA).

How can PR leadership ensure that actions on climate change are more than skin deep, go further than adding ‘sustainable’ to slogans and brand images? Catherine Arrow‘s piece sets out some of the challenges, now and in the likely future.

Like advertisers, PR people have the skills, creativity and intellect to change the story. B Corporations might be one route. I suspect deep adaptation is required, as suggested at the Radical Resilience event. I hope the work I’m doing on deep communication principles will help. I doubt it will be in time.

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Very nice interview by Richard Bailey for the excellent 50over50 series.

Full text in link below.

JF interview

PRPlaceJF

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Story released today by University of Huddersfield regarding our research into global capability framework./

Hud news story

Adds to wide range of supporting statements from leading practitioners and professional associations. One called it a game changer for the profession, another said the framework offers the best 2 page summary of the communication function.  Wonderful to be involved in a major project that will make a difference.

 

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The result of two years’ hard work with eight partner Universities in six continents was published yesterday at the World Public Relations Forum in Oslo. Here is the Global Alliance news release:

GA release

The full report setting out the background, design and full results is here, as are the frameworks for each participating country:

Report and country frameworks

 

Here’s a pic from the launch, via Annette Tjomsland

and Prof Anne Gregory in action, via Catherine Arrow

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This is the presentation I made to the MeCCSA (Media, Communication, Culture & Society Association) annual conference at London’s South Bank University a couple of weeks ago. Given Clifford’s predatory, abusive character and enthusiasm for lying, I am queasy about appearing to support his position on anything. But there is another queasiness surrounding the legions of po-faced professional leaders who denounce him as if they never promised to call a journo back without meaning it.

PR and problem of truth: Clifford’s legacy

 

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Some recent reflections from Pamplona

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I’m starting a new blog to track the creation of my next book on appearance, deception, fast and slow communication. It’s provisionally titled Public Relations and Depth Communication: Behind the Mask (for the Routledge New Directions in Public Relations and Communications Research series). Will have thoughts, reviews, links. Followers, suggestions & contributions cordially invited here: Mask bookmask

  • with thanks to Padraig Macnamara for beautiful logo

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Worth checking out this opportunity for PR and communication researchers – please circulate:

Leeds Beckett University has a sponsored PhD vacancy available. This is funding for a corporate responsibility and communications based PhD bursary. http://www.leedsbeckett.ac.uk/research/research-degrees/research-studentships-and-fees-only-bursaries/ Each studentship will have a bursary of £14,296 per annum (pro-rata into 12 monthly payments) plus UK/EU Fees paid for a period of three years. The University has recently won a major contract worth £18 million over five years, to deliver a new and highly innovative Integrated Healthy Lifestyles Service in the UK. This PhD is part of this programme. Applications close on the 5th June 2016, for an October 2016 start. Specifically this call is for PhD proposals exploring the role of State and Commerce in the healthy eating debate(s): Businesses recognize their role and responsibility in the healthy eating debate. They, like state actors, spend much time, effort and resource attempting to respond to the issue and to get their message across. Frequently this fails, is confused or is perceived as distrustful and self-interested marketing of the corporate brand by consumers, government, the media and NGO groups. This research will explore the role of the state at both a national and local level on the debate as well as the important but often misdirected and misunderstood attempts by business to respond appropriately to government as well as consumer and pressure group demands and expectations for a ‘responsible’ approach. The research may explore the efforts of business to respond to this agenda to build a framework of understanding from a local level and potentially in partnership with actors on the ground. Processes of communication will be analysed and evaluated to support and build deeper and more meaningful engagement with stakeholders at all levels. For further details please contact Professor Ralph Tench tel:+44(0)113 81 27539, email: r.tench@leedsbeckett.ac.uk

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Delighted to announce that I have accepted the post of Principal Research Fellow at the University of Huddersfield, Yorkshire, where I will be leading the project to develop a new capabilities framework for use by public relations practitioners, professional bodies and academics around the world. This part of my post is supported by the Global Alliance for Public Relations and Communication Management (GA) and I’m thrilled to be working again with the redoubtable Anne Gregory , Professor of Corporate Communications at Huddersfield.

I will also be pursuing my own research projects, papers and books proposals.

I leave Charles Sturt University on February 25, to allow time for packing and starting the complex process of moving residences and possessions around the planet, before taking up the new position on March 21.

It’s been a wonderful four and a half years in Australia, working with a creative and engaging group of communication educators, who have become good friends. I’ve also learned how to manage doctoral supervision in an online programme and seen two students collect their doctorates – with more to follow. Thanks to a CSU Research Fellowship I was able to complete my book on PR professionalism and ethics, an achievement which I will be building on in the new role.

It really is rather marvellous to be offered a job that brings together so many strands of previous work – including research into PR education for the CIPR – and creates a space in which it may be possible (particularly with Anne in the picture) to make a real difference.

So, homeward bound.

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I have two (!) papers in the latest edition of Public Relations Review (one has been online since 2014 but now gets full publication) and two online chapters to share.

Fawkes, J. (2015a) A Jungian Conscience: self-awareness for PR practice, Public Relations Review,  Vol 41, pp 726–733. Doi:10.1016/j.pubrev.2015.06.005

PRR Jungian conscience

PRR1

 

Fawkes, J. (2015b) Performance and Persona: Goffman and Jung’s approaches to professional identity applied to public relations. Public Relations Review,  Vol  41, pp 675–680. Doi: 0.1016/j.pubrev.2014.02.011

Persona performance, PR ID

PRR2

My chapter on PR ethics for practitioners, in the pioneering #FuturePRoof book is available here (the rest of the book is also well worth reading):

PR ethics for professionals

futureproof

Finally, delighted that my chapter has been included in the free selection from the excellent Routledge New Directions in Public Relations Research series

 

Routledge1Routledge2

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