This is the presentation I made to the MeCCSA (Media, Communication, Culture & Society Association) annual conference at London’s South Bank University a couple of weeks ago. Given Clifford’s predatory, abusive character and enthusiasm for lying, I am queasy about appearing to support his position on anything. But there is another queasiness surrounding the legions of po-faced professional leaders who denounce him as if they never promised to call a journo back without meaning it.
PR and problem of truth: Clifford’s legacy
Johanna Fawkes Research 